Privacy Policy

We collect information you provide directly to us when you browse our website, create an account, place an order, contact us, join our mailing list, or interact with Bloom online.

This may include your name, email address, phone number, billing information, delivery address, recipient name, recipient phone number, delivery notes, order details, account login information, and any message you choose to include with an arrangement.

For hospital, funeral home, sympathy, or special occasion deliveries, we may also collect delivery-related details needed to complete the order, such as room numbers, service times, facility names, or recipient instructions.

Bloom may collect payment-related information through secure third-party payment providers. We do not intentionally store complete credit card numbers on our website servers.

Payment providers may process your card number, billing address, transaction details, fraud-prevention data, and other information required to authorize and complete your purchase.

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device type, pages viewed, referring URLs, general location data, session activity, cart activity, and interaction data.

We may use cookies, local storage, pixels, analytics tools, and similar technologies to keep your session active, remember your shopping bag, improve site performance, understand how visitors use the site, and personalize your Bloom experience.

We use personal information to process and fulfill orders, deliver floral arrangements, manage customer accounts, communicate about purchases, provide customer support, improve our website, prevent fraud, personalize the shopping experience, and comply with legal or operational obligations.

We may also use contact information to send updates, promotional messages, or marketing communications when permitted by law. You may opt out of marketing emails at any time by following the unsubscribe instructions in the message or contacting us directly.

To complete deliveries, we may use the recipient information you provide. This may include contacting the recipient, facility, funeral home, hospital, concierge, front desk, or delivery contact when needed to complete or coordinate delivery.

Please make sure you have permission to provide another person’s contact or delivery information before submitting it through our website.

We may share information with service providers who help us operate our business, including payment processors, delivery partners, website hosting providers, analytics providers, email platforms, customer support tools, fraud-prevention vendors, and professional advisors.

We may also share information when required by law, to protect our rights, to prevent misuse of the website, to respond to lawful requests, or in connection with a business transfer such as a merger, acquisition, restructuring, or sale of assets.

We do not sell your personal information in the ordinary sense of selling customer lists for money.

Bloom uses cookies and similar technologies to support essential site functions, including account access, shopping bag behavior, checkout flow, security, preferences, analytics, and performance.

You can usually adjust your browser settings to block or delete cookies. However, some parts of the website may not work properly if cookies are disabled, including cart, login, and checkout features.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, payment system, or method of online transmission is completely secure.

You are responsible for keeping your account credentials confidential and for notifying us if you believe your account has been accessed without authorization.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer support, fraud prevention, legal compliance, accounting, dispute resolution, and business recordkeeping.

When information is no longer needed, we may delete, anonymize, or securely archive it according to our internal practices and legal obligations.

Depending on where you live, you may have rights to request access to, correction of, deletion of, or additional information about certain personal information we maintain about you.

You may also request to opt out of certain marketing communications. To make a privacy request, contact us at contact@madebybloom.org.

Our website is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

Our website may contain links to third-party websites, platforms, payment providers, social media pages, or services. We are not responsible for the privacy practices, content, or policies of those third parties.

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date above. Your continued use of the website after changes are posted means you acknowledge the updated policy.

If you have questions about this Privacy Policy or how Bloom handles personal information, please contact us at contact@madebybloom.org.